Author: Anita Roddick
Publisher: Thorsons, United Kingdom (2000)
Anita Roddick is one of the world's most outspoken, controversial and successful businesswomen. Business as Unusual charts the story of Roddick and her company, The Body Shop, through the lows and highs of the last decade. Along the way she turns the tables on the way society looks at business and shows how it is possible for an international company to act in an ethically responsible and accountable way, without sacrificing good business sense or profit margin. The Body shop is one of the business success stories of the century. this book show you how and why.
Paperback, 287 pages (Used, tear on top left of cover)